Logistics Services Go-To-Market & Branding Strategy

Project Cargo Logistics Services North America Market Opportunity & GTM Strategy Assessment (Phase II)

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Situation

Our client was looking to better understand the market opportunity and attractiveness for Project Cargo logistics services within North America.

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Objective

The objective was to assess how the client’s capabilities match the market need, what the market opportunity is and how the client should position/brand itself to best capture that market.

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Our Work

In phase I, 10EQS validated the market attractiveness of this segment to warrant further investigation. In phase II, 10EQS assessed the pain points, customer needs, and purchasing behavior of target customers for Project Cargo Logistics Services. 10EQS performed an in-depth analysis of the competitive landscape to help refine the client’s brand positioning and value proposition.

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Project Team

• Ex-Ernst & Young Management Consultant with experience in go-to-market strategy development
• Senior Advisor with strong logistics & transportation experience
• Business Analyst supporting secondary research
• and analysis
• 10EQS Delivery Operations (=PMO) providing quality assurance, process management and expert recruitment
• 10 industry experts

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Industry experts (sample)

• Director of Project Cargo – Logistics and Freight Forwarding Company (US)
• Regional Manager, Supply & Logistics – Gold Mining Company (US)
• GOM Capital Projects Quality Manager – Multinational Energy Company (US)
• Project Logistics Supervisor – Engineering and Construction Company (US)

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Results

10EQS provided go-to-market recommendations including target verticals and marketing & branding strategy considerations. For each of the target markets, 10EQS delivered insights on themarket size, competitor activities, services offered, margin trends, and lead generation activities.