Our client wanted to better understand best practices and current learnings in the automation space specifically related to advertising, marketing, and commerce.
The objective was to gather best practices from professional services and enterprise firms that have successfully launched large-scale automation programs internally.
10EQS assessed current structures in the space as well as key trends around what is being automated successfully and what tools are being leveraged for AMC automation. 10EQS assessed key success factors and unintended consequences of automation that need to be managed to enable success.
The insights helped the client in refining their internal IT automation strategy.
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