Our client wanted to explore potential growth opportunities for its rail-switching business in North America.
The objective was to assess the total and addressable market for industrial switching in the US and Canada, including segments that represent key opportunities for the client.
10EQS conducted interviews with experts from key competitors, class 1 railroads and other short lines, and industrial switching customers. 10EQS further conducted extensive secondary research including doing site-by-site visual identification of switching locations using satellite images.
10EQS developed a bottom-up and top-down market sizing model for the US and Canada and stress-tested it with additional methods. 10EQS identified & validated particular growth opportunities for the client, categorized into low to high-potential opportunities.