Our client was looking to explore potential growth opportunities in the rail car mover and switching locomotives business in North America.
The objective was to assess the size of the addressable market, the competitive landscape, and voice-of-the-customer perspectives to identify relevant growth opportunities in terms of customers, industries/segments, products, and regions in North America.
10EQS determined the market size and projected growth for rail car movers in the US and Canadian freight rail industries. 10EQS further assessed customers’ perspectives on sourcing, rail car movers vs locomotives, their perception of competitors, and innovation activities.
10EQS defined tactical recommendations for the client to help maintain & grow their current market share, in addition to strategic recommendations.