An aviation entertainment equipment and services provider had the vision to become the market leader for entertainment & connectivity services in the aviation industry.
Better understand the in-flight entertainment & connectivity preferences of airlines and consumers.
10EQS conducted a qualitative assessment of airlines’ perspectives on the issue of connectivity and in-flight entertainment, engaging with VPs of Marketing or Customer Experience at budget and full-service airlines around the world.
In addition, we surveyed 800 airline passengers to assess passenger behavior, usage, and preferences.
10EQS helped the client quickly validate and modify their existing understanding of airlines’ and passengers’ perspectives gaining key insights on the differences between how Low-Cost Carriers and Full-Service Carriers / Passengers think about this offering.
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