Funding for Minority-Owned Start-Ups Market Landscape

Assessment of the Financial Landscape for Underrepresented Founders & DEI (Diversity, Equity & Inclusion) Start-Ups

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Situation

Our client wanted to better understand the financial landscape for start-ups founded by underrepresented individuals focused on DEI (Diversity, Equity & Inclusion), particularly in relation to the tools and funding sources available.

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Objective

The objective was to gain insights into the pain points and unmet needs of minority founders regarding the finances and funding of their start-ups.

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Our Work

10EQS assessed the availability of financial instruments focused on financial equity for minority start-up owners. 10EQS further explored key pain points of founders and investors and identified gaps for our client to tap into in order to support these companies and individuals in their mission.

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Project Team

• Ex-McKinsey Management Consultant with extensive Nonprofit and public sector industry experience
• 2 Associate Consultants conducting secondary research
• 10EQS Delivery Operations (=PMO) providing quality assurance, process management and expert recruitment
• 9 industry experts

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Industry Experts (sample)

• CEO - Nonprofit dedicated to African American Empowerment (US)
• Business Opportunity Specialist - Independent Government Agency (US)
• Solutions Officer - Regional CDFI (US)
• Business Advisor – Small Businesses Program - Global Investment Bank (US)

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Results

The insights helped our client to better understand potential roles they could play in addressing minority business owners’ unmet needs and connecting them with investors.