A global manufacturer of food & beverage equipment operating in the China market wanted to capture market share from local Chinese customers as part of their ambitious growth agenda.
The client wanted to gain insights into the local foodservice market in China. Specifically, into QSRs, local drink chains, CVSs, and beverage brand owners to understand their growth strategies & drivers, equipment usage, purchase process, and pain points.
10EQS assessed the degree to which the customer is currently experiencing pain points in the equipment and service model. In addition, 10EQS validated the defined market/channel size and their respective growth outlook for relevant equipment categories.
10EQS provided strategic recommendations for the client to gain market share in the local China market, particularly on strategy, segmentation targeting positioning & route to market/business model.
Please reach out to us if you are interested in learning more.
Get in touch with us and we will get back to you immediately.
10EQS needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.
%2C%20Color%3DNegative.svg){kind=small}
