Food Services Technology China GTM & VoC

Food Services Technology Local China Go-To-Market & Voice of the Customer Assessment

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Situation

A global manufacturer of food & beverage equipment operating in the China market wanted to capture market share from local Chinese customers as part of their ambitious growth agenda.

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Objective

The client wanted to gain insights into the local foodservice market in China. Specifically, into QSRs, local drink chains, CVSs, and beverage brand owners to understand their growth strategies & drivers, equipment usage, purchase process, and pain points.

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Our Work

10EQS assessed the degree to which the customer is currently experiencing pain points in the equipment and service model. In addition, 10EQS validated the defined market/channel size and their respective growth outlook for relevant equipment categories. 

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10EQS Project Team

• Senior Consultant with extensive food & beverage industry experience
• China-based Consultant with experience in go-to-market strategy development
• 10EQS Delivery Operations (= PMO) providing quality assurance, process management, and expert recruitment
• 15 industry experts

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Industry Experts

• Corporate Commercial and Category Managing Director – Heytea
• National Operations Director – FamilyMart•Sales Director – HEC (Shanghai Hotel Equipment)
• Deputy Director of Construction & Asset Management – Lawson
• Regional Manager – Nayuki

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Results

10EQS provided strategic recommendations for the client to gain market share in the local China market, particularly on strategy, segmentation targeting positioning & route to market/business model. 

Please reach out to us if you are interested in learning more.

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