A food manufacturing company was considering investing in developing value-added innovation services in order to enhance their overall product development offer and drive revenue growth.
The objective was to identify potential business models, customers willingness to pay for the value-added innovation services, as well as capability gap assessment.
10EQS supported the client by exploring current competitor offerings and customer needs with respect to value-added innovation services in the B2B food space by conducting targeted qualitative research on a global basis with customers, competitors, established and emerging players.
10EQS was able to verify that customers would be willing to pay for certain value-added services if the client would offer their customers a fee-for-service model.
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