An FMCG company wanted to better understand the digital & eCommerce strategy, organization, playbook, programs, activities & partners adopted by leading multinational FMCG players in China.
To understand the best practices, resourcing, team structure, work processes & platform partnerships used by non-local FMCG players/brands who have been most successful in the digital & online space in China.
10EQS did intensive desktop research as well as in-depth interviews with digital experts & decision makers in China from the identified target success-story companies to extract the insights & knowledge required.
10EQS provided insights on the best practices which delivered digital successes in China for the target companies and analyzed how the client could customize & adopt them for their new China-market initiatives.
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