Our client had developed a debt management solution for the real estate industry and wanted to validate the market opportunity with prospective customers.
The objective was to explore how equity investors manage their debt today and their needs and pain points related to debt management solutions.
10EQS assessed which debt management tools senior finance leaders at commercial real estate equity investors are using, as well as their challenges and key purchasing drivers. 10EQS assessed how the client’s software capabilities resonate with prospective customers and what their ideal functionalities would be.
10EQS identified key opportunities for the client to better position their solution to customers in the industry.
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