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Our client was seeking to assess customer perceptions and strategic positioning of a potential acquisition target in the manufacturing sector of the packaging industry
The goal was to understand purchasing drivers, value perception, and supplier performance, including factors influencing loyalty, switching behavior, and pricing tolerance, to inform the client’s investment evaluation and value-creation strategy.
10EQS conducted targeted Voice of the Customer interviews, engaging a diverse range of stakeholders. These conversations included current customers of varying sizes, enabling the team togain a holistic understanding of the target market positioning and identify potential opportunities for differentiation.
10EQS shared insights on customer satisfaction, loyalty, and key decision drivers in supplier relationships. 10EQS also highlighted perceptions of the target’s performance on pricing, lead times, and service, as well as potential areas for competitive advantage, and growth to support the client’s evaluation of their acquisition target.
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