PPE is undergoing a market change over the last 5 years as a major player advanced the field and changed the industry perception of "quality”.
The goal was to map the value chain to understand the current market trends, the end-user requirements, and the influence of technology in the space.
First, we mapped the entire market to understand the macro-players in the space. Then, we did a deep dive within each value chain element to assess the market dynamics and resulting opportunities for the client.
10EQS helped the client test their hypothesis and validated key market trends. As a result, 10EQS was the able to support the client with shaping their go-to-market strategy and supporting their strategic decision-making
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