Our client was looking to get a fresh perspective on the competitive landscape for inventory visibility solutions.
The objective was to build a comprehensive market report covering the strategic direction and competitive positioning for the client’s inventory visibility solution.
10EQS triangulated insights from market reports, client stakeholder input and external interviews with former employees of competitors to gather in-depth qualitative insights on the market and competitive landscape, offering, customer perspectives and their go-to-market strategies.
10EQS found that the inventory visibility market is structurally fragmented. Winning in visibility depends on solving for specific needs, not claiming universal reach. In fact, visibility alone no longer sells – differentiation lies in execution logic, verticalization, and deployment agility. Further, client expectations have evolved: Core features like inventory visibility, API access and event alerts are baseline.