Our client was looking to expand their sales in the US and wanted to better understand the structure of the US medical industry.
The objective was to 1.) assess the industry structure and sales process of the medical device industry in the US and 2.) identify medical industry integrators and resellers the client could partner with to expand their business.
10EQS assessed the market structure for medical displays in the US, including the market size, key vendors, value chain, growth factors, risk factors, key purchasing criteria, as well as insights on the typical path to purchase, and partnership opportunities.
10EQS defined key success factors for the client’s market entry strategy considering customer perspectives, distribution and marketing strategies, as well as detailed insights on key players in the market and their channel structure.
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