Maritime Defense Technology Go-To-Market Strategy

Maritime Autonomy Technology Go-To-Market Strategy

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Situation

A defense technology company had developed best-in-class maritime autonomy capabilities to be tested for several customers.

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Objective

The objective was to help prioritize initial market opportunities and generate recommendations to help the client develop a meaningful go-to-market strategy.

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Our Work

10EQS conducted research on the maritime navigation market and engaged with potential customers in the maritime industry with a special focus on the maritime insurance customer segment.

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10EQS Project Team

• Ex EY Consultant with experience in industrial & defense technology sector
• Research Analyst
• 10EQS Delivery Operations (=PMO) providing quality assurance, process management, and expert recruitment
• 8 industry experts

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Industry Experts

• Vice President, Marine – Diversified Insurance
• Senior Ocean Marine Risk Control Consultant
• SVP, Head of Fixed and Yacht P&I – Marine Specialty Insurance
• Head of Marine – Diversified insurance
• General Manager – Super Yacht OEM
• Vessel Operations Director – Top 5 Global Shipping Operator

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Results

The insights helped the client prioritize specific customer segments to target for their product launch and suggested channel partners to support the initial go-to-market.

Please reach out to us if you are interested in learning more.

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