Customer Due Diligence Support

Voice of the Customer Insights to Inform Investment Evaluation

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Situation

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Our client was seeking to assess customer perceptions and strategic positioning of potential acquisition targets in the industrial sector and in the ERP & CRM space in Canada.

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Objective

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The goal was to better understand customer satisfaction, pricing sensitivity, and broader market dynamics, including the potential impact of tariffs and competitive shifts to inform the client’s investment thesis and post-acquisition value-creation strategy.

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Our Work

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10EQS conducted targeted Voice-of-the-Customer interviews by engaging a broad cross-section of stakeholders across the target’s ecosystem. Interviews included current customers, prospects, and competitors to develop a comprehensive view of the target’s positioning and potential areas for differentiation.

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Project team

• Ex-Booz Allen Hamilton Management Consultant with extensive experience in business strategy & due diligence
• Ex-McKinsey Engagement Manager with extensive experience in business strategy and innovation
• 10EQS Delivery Operations (=PMO) providing quality assurance, process management and expert recruitment
• 36 industry experts

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Industry experts (excerpt)

• Purchasing Coordinator – Customer
• Production Control Planner – Customer
• Commodity Manager – Customer
• General Manager – Competitor
• Maintenance Supervisor – Prospect
• Integration Manager – Customer
• Chief Financial Officer – Customer
• Chief Information Officer – Customer

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Results

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10EQS shared insights on supplier selection criteria, strengths/ weaknesses, and the impact of pricing, delivery, and service in vendor decisions. 10EQS also highlighted customer views on industry trends, unmet needs, and potential areas for competitive advantage to assist the client in evaluating their acquisition target.

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