Our client was looking to develop a PoV on the evolving role of creativity in business decision-making and innovation across industries and geographies globally.
The objective was to explore how creative leadership, culture, and technology, particularly GenAI, are shaping modern creative processes and perceptions across regions and industries.
10EQS identified and interviewed leading experts in creative corporations, business leaders, and academics, uncovering what creativity means in modern business and how leaders define it, how it drives performance, how AI is reshaping it, and which organizational conditions enable it.
The insights revealed that creativity is a powerful driver of business performance yet remains undervalued; while AI is an amplifier for human creativity, not a replacement. 10EQS provided specific company-based case studies and developed creative leader archetypes.
Get in touch with us and we will get back to you immediately.
10EQS needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.
%2C%20Color%3DNegative.svg){kind=small}
