A food & beverage company was looking to grow its confectionary business in Vietnam.
The objective was to understand how to approach the Vietnam market from a product, go-to-market, retail & distribution strategy perspective.
We assembled an international team with on-the-ground resources in Vietnam to generate insights on industry trends, competitive landscape, general trade vs. modern trade (voice of the customer), distribution channel, and go-to-market strategy.
The client leveraged the insights to refine their go-to-market and distribution channel strategy in Vietnam as part of their South-East Asia growth agenda.
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