The client was looking to better understand how leading organizations use innovation in their corporate strategy across different corporate functions.
Understand how companies measure the impact and value of innovation activities, as well as the role of professional services firms as partners in the corporate innovation journey.
We interviewed 30 innovation executives across industries and functions in Europe and the US to explore their strategic roadmaps and assess their needs.
The insights helped the client better understand corporate innovation strategy roadmaps, and how to better position their innovation services capabilities.
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