Our client was looking to assess the market potential for Cooling/Heating as a Service and Energy as a Service in the industrial refrigeration market.
The objective was to analyze the market and competitive landscape and customer insights in the Heating/Cooling-as-a-Service space in Europe and Africa, covering various sectors including food & beverage, pharma, chemicals, distribution & storage and data centers.
10EQS conducted interviews with prospective customers and industry experts as well as desktop research to assess the market size (including TAM, SAM and SOM), trends, regulations, competitors, and customer preferences. 10EQS developed go-to-market recommendations and provided business model considerations, key opportunities and differentiators for the client.
10EQS identified strong market potential for CaaS/HaaS, driven by demand for energy efficiency and cost savings. Customers are increasingly interested in subscriptions-based and pay-per-use models, as well as leveraging IoT / AI. Key challenges include adoption speed and infrastructure gaps, particularly in Africa.
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