Residential Home Services Market Growth Strategy

Pest Control Solution Market Growth Strategy & Consumer Research

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Situation

A pest control solutions company was looking to grab market share in the US by aggressively pursuing an underserved market segment.

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Objective

Understand the market opportunity (size), competitive landscape, treatment technologies & consumer preferences.

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Our Work

We engaged with leading industry experts including entomologists, thought leaders, and pest control industry executives to size the market opportunity, better understand treatment solutions, and go-to-market by state. We conducted a consumer survey with ~500 respondents across different states to understand their preferences and willingness to pay.

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10EQS Project Team

• Ex-Monitor Consultant with CPG experience
• Consultants with experience in CPG industry
• 10EQS Delivery Operations (=PMO) providing quality assurance, process management and expert recruitment
• 17 industry experts
• 500 survey respondents (consumers)

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Industry Experts

• Professor of Entomology – University of Florida
• Urban Entomologist – UC Riverside
• Senior Director, Business Development Pest Control
• Business Owner – Pest Control Company
• Licensed Fumigator and Pest Control Company Owner
• Regional Pest Control President
• Head WDO Termite Inspection Trainer

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Results

Tactical advice on go-to-market i.e. sales & marketing tactics to grab market share of the underserved segment.

Please reach out to us if you are interested in learning more.

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