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Our client wanted to benchmark the supply chain operations and go-to-market models of a leading display solutions brand to support a competitive strategy initiative.
The objective was to develop a detailed understanding of the target company’s business model, supply chain operations, and go-to-market strategies, and identify lessons that can be applied to strengthen the Client’s competitive positioning.
10EQS applied a mixed-method research approach, combining 12 subject-matter expert interviews with targeted secondary research to benchmark the global computer displays market. The study assessed industry business models, product development, channel & GTM strategies to identify key performance drivers and derive strategic implications for the client.
10EQS found that leadership in the global computer displays market is driven primarily by operating model and go-to-market discipline rather than product specifications. Superior performance is enabled by strong supply-chain partnerships, tight portfolio and lifecycle management, and a B2B-led, solution-oriented sales approach that supports sustained ASP premiums and customer stickiness.
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