Cloud Services Voice of the Customer Assessment

Hybrid & Multi-Cloud Environment Voice of Customer Assessment

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Situation

Our client had developed a solution aiming to guide companies operating in a hybrid and/or multi-cloud environment. 

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Objective

The objective was to validate potential buyers’ pain points and challenges related to operating in a hybrid cloud environment as well as assess their needs and buying preferences, and willingness to pay for the client’s solution.

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Our Work

10EQS assessed companies’ considerations regarding SaaS, subscriptions and sectors, cloud migration considerations, drivers, operational challenges, and concerns. 10EQS further explored companies’ perspectives on a solution similar to the one offered by the client, expected key barriers to its implementation, perceptions of solution providers, and buying process considerations.

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Project Team

• Ex-McKinsey Management Consultant with extensive high-tech industry experience
• Ex-Deloitte Management Consultant 
• Associate Consultant conducting secondary research and content synthesis 
• 10EQS Delivery Operations (=PMO) providing quality assurance, process management and expert recruitment
• 25 industry experts

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Industry Experts (sample)

• Senior Vice President, Technology & Data Analytics – Financial Services Company (US)
• Head of IT Integrations and Enablement – Multinational Technology Company (UK)
• Chief Innovation Officer – Healthcare Company (US)
• Chief Information Security Officer – Life Sciences Company (Spain)

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Results

10EQS refined the client’s value proposition and identified buyer personas in order to determine go-to-market strategy recommendations.