Our client wanted to better understand the needs and experiences of Titanium Dioxide (TiO2) procurement across various industries.
The objective was to inform our client of their competitors’ offers and practices in serving customers within the TiO2 Market.
10EQS interviewed TiO2 customers across various geographies and industries including, paints, coatings, personal care, and pharmaceuticals. 10EQS assessed typical applications and use cases, demand, supplier selection criteria and purchasing preferences, lead times, as well as their perceptions of specific suppliers in the space and what their collaboration dynamics look like.
10EQS delivered specific values and benchmarking data for the client to assess how they compare to peers within the industry and to better understand how customers choose suppliers for TiO2.