Our client wanted to improve the level of customer engagement with their target accounts across industry verticals including aerospace manufacturing, medical devices, and industrial power.
The objective was to assess customer needs and pain points related to supplier engagement for chemicals & materials across geographies and industries to help our client better position them with key customers.
10EQS assessed the preferences and organizational parameters for engagement with chemical suppliers in the medical device, aerospace manufacturing, and industrial power industries. 10EQS further evaluated the importance of responsiveness, preparedness, customization, sustainability, knowledge of regulatory criteria, product quality and early engagement.
10EQS provided recommendations for customer engagement to better position the client, such as involvement after sale, pricing, consistency in supply, and attention to detail. 10EQS further provided guidance on the target sales pools, preferred sales channels and marketing best practices for each industry.
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