Our client operates bulk bin dispensing units for grocery retail stores and wanted to better understand the market for gravity bins, scoop bins and pre-packaged bulk food products.
The objective was to validate the size of the addressable market, voice-of-the-customer perceptions, needs, pain points and buying behavior.
10EQS interviewed leaders at retail grocery chains and distributor manufacturers in North America to assess key demand drivers and needs, buying behavior as well as market size and segmentation. 10EQS further developed an estimate of the TAM to develop go-to-market recommendations.
10EQS found that natural and organic grocery stores remain a stronghold for bulk bins due to their long-standing presence and sustained post-COVID viability. Meanwhile, retailers are shifting from traditional bulk bins to prepackaged bulk, driven by consumer preference for convenience and improved sanitation in conventional supermarkets.
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