Our client wanted to explore whether there is an opportunity to further commercialize their corporate governance advisory services to board committees.
The objective was to assess the market landscape for governance offerings including market definition and segmentation, market sizing, competitive landscape assessment, and voice of the customer research.
10EQS assessed the overall market opportunity, including average spending on governance services, and competitive offerings in the marketplace. 10EQS further assessed customer needs for governance services across industries to identify how they are sourcing & evaluating such services, and which services would be of particular interest.
10EQS provided actionable recommendations for the client on how to refine their corporate board service offerings in order to strengthen their positioning in the market and meet customer needs.
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