Beer Keg Market Growth Strategy Assessment

Growth Strategy Assessment of the Beer Keg Market in the UK, Ireland, Australia & New Zealand

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Situation

Our client was looking to raise a new funding round to finance its next phase of growth.  

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Objective

The objective was to build a comprehensive market report covering market size, competitive landscape, business models, economics and voice of the customer (brewer) perspectives in the UK, Ireland, Australia and New Zealand.

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Our Work

10EQS triangulated insights from market reports, client stakeholder input and external interviews with keg manufacturers, brewers and service providers to develop a robust market sizing model. 10EQS further assessed the viability of several business models such as pooling and leasing, as well as barriers to entry and reasons customers would choose outsourced service provision.

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Project Team

• Ex-BCG Management Consultant with extensive logistics industry and go-to-market strategy experience
• Associate Consultant conducting secondary research and supporting content synthesis
• 10EQS Delivery Operations (=PMO) providing quality assurance, process management and expert recruitment
• 8 industry experts

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Industry experts (sample)

• VP SLG Head of Kegs & Domestic Services North America – Logistics Service Provider (UK&I)
• Chief Executive Officer – Brewing Company (Australia)
• Former Managing Director – Keg Manufacturer (UK&I)
• Former Group Head of Growth – Brewing Company (Australia)

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Timeline: 3 weeks

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Results

10EQS found that the global keg market holds significant opportunities, with providers competing primarily on service offerings and sustainability. Each business model presents unique operational and financial advantages that influence brewers' preferences, particularly regarding cost-effectiveness and ease of use.