A large technology services provider was looking to increase their share of wallet with medium-sized banks in the US.
In order to improve their positioning and increase their sales with mid-market banks, the client wanted 10EQS to conduct a voice of the customer and competitive landscape study.
10EQS engaged with the C-suite and senior decision-makers of target customer banks to generate insights on (un)met needs, priorities, competitive landscape, and partnering criteria.
Major focus areas for target customer banks included improving the digital customer journey, transformations in analytics, product delivery & technology, as well as commercial banking and technology modernization. Based on these insights, the client was able to adjust its sales strategy and service offering.
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