B2B Software Voice of the Customer Assessment

Digital Adoption Platform Customer Segmentation & Opportunity Identification

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Situation

Our client wanted to better understand their customer segments to tailor their positioning and marketing strategy.

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Objective

The objective was to segment the client’s customer base and identify new potential growth opportunities. 

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Our Work

10EQS conducted an online survey with users and non-users of digital adoption platforms across various regions and industries, to characterize customer segments. 10EQS developed a market map of the client’s key competitors and conducted in-depth customer interviews, to assess how they are using such software and particularly, their experience with competitive solutions. 

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Project Team

• Senior Management Consultant with strong experience in B2B Software and VoC projects
• Research Analyst conducting secondary research
• 10EQS Delivery Operations (=PMO) providing quality assurance, process management and expert recruitment
• 9 industry experts
• Online survey with 380 respondents

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Industry Experts (sample)

• Sales Operations Manager and CRM Administrator –Management Consulting Company
• Senior Product Manager, Digital Adoption – Food & Beverage Company
• Senior Product Manager – Software Development Company
• Sr. Director, Field Technology Product Management & Experience – Software Development Company

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Results

10EQS provided go-to-market recommendations for the client on which customer segments to target and how to improve their positioning in the marketplace in order to increase brand awareness & gain market share.

Please reach out to us if you are interested in learning more.

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