Our client was looking to better understand competitive offerings and market dynamics (particularly pricing) related to Remote Desktop Protocol (RDP) Digital Cockpit offerings in the Automotive Industry.
The objective was to provide and recommend a business model and pricing for our client’s digital cockpit offering focusing on the automotive industry.
10EQS assessed the competitive landscape as well as customer needs, and preferences for digital cockpit solutions, with a focus on perspectives from OEMs, Tier 1 Suppliers, and SoC vendors. 10EQS further assessed pricing variables such as frequency, volumes, features, and subscription models.
10EQS defined recommendations for the client’s product development roadmap and pricing model across the automotive industry. 10EQS also identified that digital cockpit spending accounts for 15-20% of the total annual software spend at OEMs, helping our client to inform their pricing structures going forward.
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