B2B SaaS Due Diligence VoC

Product Stickiness, Competitive Moats, & Customer Satisfaction - B2B SaaS Data Analytics Platform

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Situation

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Our client was considering a potential investment opportunity in a B2B SaaS data analytics platform serving the media and entertainment industry.

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Objective

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The objective was to evaluate and assess the long-term viability and defensibility of the target’s business model from the lens of its current customers.

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Our Work

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10EQS conducted in-depth interviews with customers at major global media and entertainment companies to assess customer satisfaction, renewal intent, and mission-criticality. 10EQS benchmarked the strengths and weaknesses of the target and mapped its market positioning relative to competitors.

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Project team:

• Senior Management Consultant with extensive VoC and due diligence research
• 10EQS Delivery Operations (=PMO) providing quality assurance, process management and expert recruitment.
• 9 industry experts

Industry experts (excerpt)

• Director, Data & Product – Global Streaming Platform (US)
• Director, Global Client Strategy – Major Media Conglomerate (US)
• Director  - Data Strategy, Reporting, & User Research – Top-tier Gaming Enterprise (US)
• Head of Global Consumer Insights – Major Streaming Platform (US)

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Results

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10EQS synthesized the findings into an investment-grade assessment of stickiness, moat, and growth risks. The insights validated high customer satisfaction and universal renewal intent while also uncovering a "stickiness gap" that highlights the target's positioning as a high-value supplement rather than a core operational requirement. By further surfacing critical geographic white spaces and emerging competitive threats, these insights strategically informed investor decisions.

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