B2B Payments Solution Voice of the Customer

Automated B2B Payment Solution Services Voice of the Customer

‍

Situation

A financial services firm was looking to improve its integrated payables offering for B2B customers.

‍

Objective

The client wanted 10EQS to identify the core roadblocks to adoption and develop a perspective on the value proposition which would be sufficiently compelling to drive B2B customers to make the necessary change to their current processes.

‍

Our Work

A combination of qualitative and quantitative research instruments was used in this two-phase project. This included 60 in-depth interviews and two different surveys of at least 100 responses, as well as a synthesis of the two elements.

‍

10EQS Project Team

• Payments consultant (Ex-BCG)
• Survey Analyst
• Payments Industry Advisor (Ex-Visa, Ex-Monitor)
• 10EQS Delivery Operations (=PMO) providing quality assurance, process management, and expert recruitment

‍

Industry Experts

• Survey of 100+ qualified AP respondents in six designated B2B end markets
• 30 In-depth interviews with specifically recruited experts ranging in roles from CFO to Accounts Payable Coordinator
• 30 In-depth interviews with specifically recruited experts ranging in roles from CFO to Accounts Receivables Supervisor
• Survey of 100+ qualified AR respondents in the same six designated B2B end markets

‍

Results

10EQS helped the client to develop a market roadmap for their integrated payables solution.

Please reach out to us if you are interested in learning more.

Contact Us