B2B Healthcare Software Product Development

US Physical Therapy and Rehab Practice Scheduling Software Competitor& VoC Assessment

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Situation

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Our Client was looking to define the product development roadmap for its scheduling automating tool by mapping current workflows, surfacing pain points, and assessing AI/automation receptivity among clinic front office staff and operations managers in the Physical Therapy and Rehabilitation space.

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Objective

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The objective was to assess how EMRs are used among PT practices in the US with a specific focus on front-end office activities such as patient scheduling

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Our Work

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10EQS conducted in-depth interviews and complementary research to define unmet needs, prioritize automation opportunities (e.g.,intelligent waitlists), and benchmark how competitors are already integrating AI into scheduling.

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Project team

• Ex-EYManagement Consultant with extensive health care & technology industry experience
• Associate Consultant conducting secondary research & supporting content synthesis
• 10EQS Delivery Operations (=PMO) providing quality assurance, process management and expert recruitment
• 8 industry experts

Industry experts (excerpt)

• Clinic Director (US) – Customer
• Former Director of Billing Success (US) – EMR Software (Competitor)
• Former Enterprise Account Executive (US) – EMR Software (Competitor)
• Clinic Director and Physical Therapist (US) - Customer
• Regional Office Manager (US) – Customer
• Former Account Manager (US) – EMR Software (Competitor)

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Results

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10EQS found that physical therapy practices face their biggest scheduling challenges with no-shows, cancellations, and inefficient waitlist management, creating strong demand for automated backfilling, self-service booking, and intelligent scheduling tools. 10EQS delivered detailed insights on competitive product features, as well as their strengths & weaknesses.

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