An international manufacturing company was looking to develop an automatic lawn mower product for the US market.
Understand the commercial lawn mower manufacturing market and the landscaping contractor segment in the US.
Created a market model to understand the size of commercial lawn mowing equipment sales based on triangulating from secondary research, expert interviews, and downstream firmographics analysis. Discovered opportunities for robotic, battery-operated commercial lawn mowers. Assessed the competitive landscape for retail robotic lawn mowers.
Provided market map of commercial lawn mower manufacturing, as well as total US turf-grass market opportunity assessment, landscaper industry overview, and likely commercial robotic applications.
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