As part of their growth agenda, our client is planning on expanding and enhancing their offerings and wanted to better understand the needs of today’s (and tomorrow’s) customers.
The objective was to assess how the client can help their customers improve the retail experience to meet shopper expectations and achieve the OEM & dealer business goals. In addition, the client wanted to understand how they can dominate the Facility Image Program market by identifying high-value opportunities, outpacing competitors, and aligning with OEM and dealer needs.
10EQS assessed shopper archetypes, behaviors, expectations and provided clear recommendations to elevate the automotive retail experience and value proposition.
10EQS identified four key automotive shopper archetypes and revealed a generational shift toward digital-first expectations, highlighting critical gaps in online-to-in-store continuity and the demand for transparent, streamlined dealership experiences. The study sized the U.S. market for Facility Image Programs and assessed priority OEM opportunities and delivered actionable sales strategy insights.
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