Our client had developed a workflow analysis innovation for a new augmented reality (AR) software platform and sought potential co-developers and pilot customers to assist in the commercialization efforts.
The objective was to gain insights into pain points and possible solutions via a workflow analysis study for a new AR software solution.
10EQS assessed use cases for AR content production, process flows, key pain points & challenges, and purchasing criteria. 10EQS explored customers’ reactions to the client’s workflow analysis and assessed the profiles of leading AR content production agencies in the US.
The insights helped the client to determine how to position its workflow analysis software as it approaches further development and eventual commercialization.
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