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Our client wanted to identify non-tech growth opportunities for its AI-powered revenue intelligence platform as part of a strategic market expansion initiative.
The objective was to identify high-growth potential, map core commercial buyer personas, and evaluate deployment gatekeepers within non-tech sectors from the lens of revenue operations and sales leaders.
10EQS conducted in-depth interviews with prospective buyers and commercial operations executives across financial services, healthcare, and logistics sectors. The study assessed the market pressures and structural data limitations of prospective verticals and mapped key drivers of sub-vertical eligibility via a qualitative multi-criteria assessment and a 3-Gate filtering framework.
The research identified which industries exhibited the strongest alignment with the client's value proposition, highlighting where revenue visibility and forecasting challenges create the greatest demand for revenue intelligence solutions. The study enabled leadership to prioritize near-term expansion opportunities, refine industry-specific messaging, and establish a repeatable prioritization framework for evaluating future verticals based on buyer pain points, data availability, and measurable ROI potential.
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