Understanding your target customer is one of the fundamentals of marketing success. Since COVID significant shifts have occurred in B2B buyer behavior. Remote selling is far more common and accepted to complement well-established ‘in-person’ sales resources.

B2B buyer behavior is moving closer and closer to consumer behavior. Delivering a sales experience that meets customer demands requires a deep understanding of the business and emotional needs of buyers. buyer personas are a key component in developing this understanding.

10EQS can help you develop your buyer personas to win more business. We undertake custom primary and secondary research to build unique valuable insight. 10EQS works with leading corporations, consulting and investment firms and supports large and small to medium sized organizations with their market intelligence needs.