Product & OEM Roadmap Strategy for Infotainment Systems in Leading Car Brands

Situation

An automotive supplier wanted to understand the in-car infotainment strategy & roadmap being used by the leading automotive brands, in order to inform their decision-making on technology, platforms, OS & vendors.

Objective

To identify & analyze the technology direction, adoption, partnerships, features & user benefits for in-car infotainment systems of upcoming new models from the major tier-1 car brands, to understand their roadmaps.

Our Work

10EQS executed extensive desktop research to understand the tech platforms, players, and user benefits, then engaged with the relevant product & engineering experts from relevant OEM companies to obtain deeper insights.

10EQS Project Team
  • Former KPMG consultant with automotive experience
  • Supporting analyst with strong tech research experience
  • 10EQS Delivery Operations (= PMO) providing quality assurance, process management, and expert recruitment
  • 20 industry experts
Industry Experts
  • Product Director, Digital Cockpit at Audi
  • Tech Manager, Engineering Planning at Volkswagen
  • Senior Systems Architect at General Motors
  • Senior Software Developer at Volvo Cars
  • Senior Product Manager at Daimler AG

Results

10EQS delivered a detailed overview of the key roadmaps & developments, tech trends & drivers, and evaluations of specific platforms & functions, enabling the client to have the knowledge needed to drive their key decisions