This article was developed from our recent interview with Dr. Justin Trombold. 

Watch the video above or continue reading below. If you’re interested in viewing the full interview, click here.

Generative AI Uncertainty

Generative AI is transforming business processes. But it also brings uncertainty among the workforce concerning job security and changes in work dynamics. 

Dr. Justin Trombold, a Collaboration Manager and AI expert at 10EQS addresses this complex challenge. 

With clear and actionable strategies, he guides us through the successful integration of generative AI into the workplace, addressing employee apprehensions head-on.

His focus extends beyond implementation, highlighting the importance of cultivating a culture that embraces innovation and thrives on adaptation in the face of this powerful technology.

Demystify Generative AI to Reduce Fear

Dr. Trombold emphasizes that demystifying generative AI is crucial for reducing fears. For example, “The boogeyman that we think might be in the closet is only scary because we’re not sure if the boogeyman is in the closet or not.” 

This analogy underlines the importance of visibility and understanding in overcoming the fear of the unknown, often the root of resistance to technological change.

Empower Employees to Identify Generative AI Use Cases

To counteract these fears, Dr. Trombold recommends a collaborative approach during the integration of AI. He suggests involving employees in identifying AI use cases. 

Doing so will harness their creativity and instill a sense of ownership and control over the process. “Letting them get creative and understand the prioritization of certain applications helps in making them responsive to the change,” Trombold explains. 

This involvement can be a game-changer in transforming skepticism into active engagement.

Encourage Joint Development Between End-Users and Tech Teams

Additionally, he highlights the significance of a joint development process, where technical teams work hand-in-hand with end-users. 

Joint development helps tailor AI solutions that are technically sound, practically viable, and aligned with business needs. “Embedding technical individuals with more of the business person and making this a more functional solution is key,” he states. 

This process ensures that the AI solutions are grounded in reality and are receptive to the business’s specific needs.

Communication and Training Are Crucial to Scaling Gen AI

Dr. Trombold also discusses the necessity of gradual training and beta testing of AI solutions. He points out that rolling out concepts through awareness training and hands-on exposure is vital in scaling the understanding of generative AI across the organization. 

However, he acknowledges the diverse pace of adaptation among employees and advises leaders to prepare for a spectrum of responses and levels of receptivity. 

This preparation is crucial for the smooth integration of AI into the company’s fabric.


In summary, Dr. Justin Trombold’s expert insights provide a strategic blueprint for businesses to navigate the complexities of introducing generative AI into their operations. 

By prioritizing transparency, encouraging employee engagement, and fostering collaborative development, organizations can effectively address employee concerns, foster an innovative culture, and fully leverage the potential of AI. 

As the business world transitions further into generative AI, Dr. Trombold’s guidance provides the path toward a harmonious synergy of technology and human talent, unlocking new frontiers of efficiency and creativity.

If you’re introducing generative AI to your business, reach out to us to discuss how we can support your goals.