Assessment of US Healthcare Distributors and Marketplace for Asian Medical Device Manufacturer

Situation

An Asian manufacturer wanted to understand the US healthcare industry and the opportunity to sell an innovative new medical device after being approached by a major distributor.

Objective

The objective was to identify demand for the product and understand more about US healthcare distributors with a view to forming a long-term partnership.

Our Work

10EQS supported the client by researching the US healthcare industry and interviewing healthcare experts to ascertain the best possible entry point to this marketplace.

10EQS Project Team
  • Former Monitor consultant with healthcare and CPG industry background
  • Research Analyst
  • 10EQS Delivery Operations (=PMO) providing quality assurance, process management and expert recruitment
  • 6 industry experts
Industry Experts
  • Sales rep. for a major healthcare distributor
  • Procurement director at major medical school
  • Sales development lead for medical device brand
  • Regulatory expert, former director at major healthcare company
  • Director for a group of hospitals

Results

We helped the client to understand the market positioning of US healthcare distributors from the perspective of the hospitals and surgical centers, as well as confirm strong demand for an innovative solution that the client is offering.