IT Automation Best Practices in Digital Commerce and Marketing Services

Situation

Our client wanted to better understand best practices and current learnings in the automation space specifically related to advertising, marketing, and commerce. 

Objective

The objective was to gather best practices from professional services and enterprise firms that have successfully launched large-scale automation programs internally.

Our Work

10EQS assessed current structures in the space as well as key trends around what is being automated successfully and what tools are being leveraged for AMC automation. 10EQS assessed key success factors and unintended consequences of automation that need to be managed to enable success. 

Project Team
  • Ex-BCG Management Consultant with professional services experience & background in marketing
  • Research Analyst conducting secondary research
  • 10EQS Delivery Operations (=PMO) providing quality assurance, process management and expert recruitment
  • 5 industry experts
Industry Experts (sample)
  • Senior Director, Enterprise Strategy, CMO Advisory – Professional Services Firm
  • VP and Software CM – Professional Services Firm
  • Digital Marketing and Analytics – Professional Services Firm
  • Engagement Director, Analytic Insights & Intelligent Automation – Professional Services Firm 

Results

The insights helped the client in refining their internal IT automation strategy.