Chemicals & Materials Innovation & Incubation Branding Best Practices


A major chemicals & material company wanted to define and understand how incubation is done at Fortune 100 companies to develop best-in-class branding for their business accelerators function.


The objective was to gather insights on who is driving industry change, what will drive differentiation, and what are best-in-class industry practices and trends

Our Work

10EQS conducted 10 in-depth interviews with Fortune 100 R&D company experts across industries to learn more about branding innovation/incubation best practices. 

10EQS Project Team
  • Ex BCG management consultant with experience in strategic marketing & innovation
  • Consultant with marketing & branding background 
  • Research Analyst conducting secondary research
  • 10EQS Delivery Operations (=PMO) providing quality assurance, process management and expert recruitment
  • 10 industry experts
Industry Experts (sample)
  • Marketing Director – CPG Company (China)
  • Senior Director of Global Startup Innovation – CPG Company (US)
  • Senior VP R&D – Chemicals Company (Germany)
  • Director, Industrial Companies – Investment Fund (UK)
  • Head of Marketing – Chemicals Company (Switzerland)


10EQS provided strategic recommendations on how to brand, position, and represent the client’s innovation function. The insights helped the client to refine their incubator organization strategy.