Maritime Autonomy Technology Go-To-Market Strategy

Situation

A defense technology company had developed best-in-class maritime autonomy capabilities to be tested for several customers.

Objective

The objective was to help prioritize initial market opportunities and generate recommendations to help the client develop a meaningful go-to-market strategy.

Our Work

10EQS conducted research on the maritime navigation market and engaged with potential customers in the maritime industry with a special focus on the maritime insurance customer segment.

10EQS Project Team
  • Ex EY Consultant with experience in industrial & defense technology sector
  • Research Analyst
  • 10EQS Delivery Operations (=PMO) providing quality assurance, process management and expert recruitment
  • 8 industry experts
Industry Experts
  • Vice President, Marine – Diversified Insurance
  • Senior Ocean Marine Risk Control Consultant
  • SVP, Head of Fixed and Yacht P&I – Marine Specialty Insurance
  • Head of Marine – Diversified insurance
  • General Manager – Super Yacht OEM
  • Vessel Operations Director – Top 5 Global Shipping Operator

Results

The insights helped the client prioritize specific customer segments to target for their product launch and suggested channel partners to support the initial go-to-market.