Competitive and Customer Landscape for Operating System/Cloud Hosted Software Solutions
Situation
Our client wanted to better understand competitive offerings and market dynamics (particularly pricing) related to embedded runtime OS solutions in the US.
Objective
The objective was to provide and recommend business model(s) and price point(s) for our client’s cloud-enabled software solution across market segments.
Our Work
10EQS assessed the competitive landscape as well as customer needs and preferences regarding OS runtime software solutions, with a focus on the automotive and industrial verticals, and public versus private cloud. For each segment, 10EQS assessed pricing variables such as frequency, volumes, features, and discounting.
Project Team
- Ex-McKinsey Management Consultant with extensive technology and software industry experience
- Associate Consultant conducting secondary research
- 10EQS Delivery Operations (=PMO) providing quality assurance, process management and expert recruitment
- 12 industry experts
Industry experts (sample)
- Former Chief Strategy Officer – System and Cloud Software Provider (US)
- VP of Product Marketing – Automotive Technology Company (US)
- Product Manager – Controllers, Industrial, PC’s, and Software – Automation Components Manufacturer (US)
- Former VP of Products IoT Edge & Distributed Cloud – System and Cloud Software Provider (US)
Results
10EQS defined recommendations for the client’s pricing model across the two target verticals, including which customer profiles they should target with each pricing structure.