Competitive Intelligence on Rewarded Gaming Platforms
Situation
Our client was looking to better understand the performance, client perception, and future trajectory of a rewarded gaming software platform
Objective
The objective was to gather first-hand insights from professionals with direct experience using or managing the gaming platform, specifically focused on business metrics, strategic direction, client satisfaction, and partnership dynamics related to the platform.
Our Work
10EQS assessed the platform’s business model, client experience, competitive positioning, and key challenges around scalability, as well as opportunities for growth and improvement in global markets and partnership execution.
Project team
- Senior Management Consultant with extensive experience in Media, Gaming & Commercialization
- 10EQS Delivery Operations (=PMO) providing quality assurance, process management and expert recruitment
- 6 industry experts
Industry experts (excerpt)
- Head of Partnerships – Gaming Company (Greece)
- Senior Director, Business Development – Gaming Company (US)
- Partner Director – Gaming Company (US)
- Senior Manager. Demand Growth – Gaming Company (US)
Results
10EQS found that the target company is embarking on an ambitious growth path, expanding to APAC and other consumer verticals beyond discount, rewards and fintech, but there are a number of threats the company is facing well as the in-app rewarded games business model generally. Revenue-sharing models were found to be highly favorable to clients but complex and manually negotiated, with variability across partners.