Our client sought to benchmark its go-to-market(GTM) strategy against competitors and identify best practices to strengthen market positioning and commercial effectiveness.
The objective was to understand how competitor OEMs and adjacent industrial leaders manage GTM operations to design an agile and resilient commercial operating model across various segments while ensuring “run-the-business” optimization once in market.
10EQS conducted in-depth interviews with experts from leading OEM organizations, alongside internal stakeholder interviews. This dual-track approach provided a comprehensive view of the client’s current go-to-market (GTM) practices compared to industry standards, informing the development of a targeted roadmap that clearly identified where change was needed.
10EQS delivered a tailored go-to-market (GTM) roadmap, benchmarking peer OEMs and identifying an internal shift toward an integrated commercial operating model. The research uncovered fragmented processes and a gap between strategic intent and field execution across organization, cadence, and data, which informed the design of a unified, data-driven execution framework and a “single source of truth” to align the full product-to-market lifecycle.
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