Computer Display Product Concept Validation

Assessing Enterprise Adoption Drivers fo rCompanion Monitor Concepts

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Situation

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Our client sought to evaluate the market potential of a new companion computer screen concept designed to reduce enterprise hardware costs while supporting evolving workplace needs.

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Objective

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The objective was to understand enterprise customer requirements, evaluate reactions to the proposed concepts, and identify the key factors that would influence adoption and purchasing decisions.

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Our Work

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10EQS conducted in-depth interview swith senior enterprise IT procurement leaders to assess current monitor purchasing practices, customer needs, and feedback on multiple companion screen concepts. The research identified adoption drivers, barriers, and the commercial requirements for a successful product offering.

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Project team:

• Ex-EY Management Consultant with experience in the computer display market
• 10EQS Delivery Operations (=PMO) providing quality assurance, process management and expert recruitment.
• 5 industry experts

Industry experts (excerpt):

• Global Head of IT Procurement – Global Professional Services Firm (Belgium)
• Manager - Data Sourcing and Procurement – Multi-National Technology & Software Company (US)
• Senior Manager, Global IT Procurement – Global Quick-Service Restaurant Holding Company (US)
• Global Sourcing Transformation Manager  – Financial Services Company (UK)

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Results

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10EQS found interest in companion monitor solutions that deliver meaningful cost savings without compromising the employee experience. Adoption is expected to be driven by operational simplicity and seamless integration into existing enterprise technology environments.

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