CMO AI Driven Segmentation

Cross-industry Creativity Perspectives & AI Driven Segmentation Impact

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Situation

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Capture how leading consumer brands define, own and operationalize AI-driven segmentation and personalization, and where they see it heading.

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Objective

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Speak with CMOs and adjacent leaders who actively shape segmentation and personalization at consumer-focused companies

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Our Work

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Custom source & screen all candidates against qualifying questions. Conduct 60-min double-blinded interviews. Provide verbatim transcripts of each interview. Deliver Summary Report synthesizing key themes.

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Project team:

• 10EQS Delivery Operations (=PMO) providing quality assurance, process management, and expert recruitment.
• 20 industry experts

Industry experts:

• Global Brand Director, Beauty & Wellbeing at Unilever (US)
• Chief Brand Officer and Member of the Group Executive Committee at Majid Al Futtaim (UAE)
• Head of Marketing - Consumer Electronics at Samsung (Australia)
• Head of Marketing & Business Unit Leader at Kenvue (Spain)
• Director of Marketing at Mastercard (Netherlands)

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Results

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Segmentation is becoming dynamic, behavioural, and value-ledPrecision is valuable only when it changes a meaningful decisionPersonalization extends beyond tailored communicationsAcceleration is more mature than autonomous hyper-personalizationMeasurement sophistication and confidence vary widelyEconomics, trust, and control will shape the 2030 frontier.